Media Relations & E-Reputation VP

Req ID:498643 

At Alstom, we understand transport networks and what moves people. From high-speed trains, metros, monorails, and trams, to turnkey systems, services, infrastructure, signalling and digital mobility, we offer our diverse customers the broadest portfolio in the industry. Every day, more than 80 000 colleagues lead the way to greener and smarter mobility worldwide, connecting cities as we reduce carbon and replace cars.

Purpose of our VP Media Relations & E-Reputation role

• Overall responsibility for Media Relations, E-Reputation, Contents & Crisis Communication strategy, implementation and measurement
• Define and implement Alstom strategy towards media (press and social media) to increase the consistency of the messages send to the outside and the visibility of the company worldwide.
• Define and implement Alstom social media and Web strategy including management of corporate accounts, leaders and employee advocacy
• Lead Crisis Communication at Alstom directly 

He/ She will report to the Chief Communication Office and oversee a team  (8-10 people)

Key Responsibilities

• Responsibility for media strategy, crisis communication management including editorial content, processes, corporate media engagements and events, daily media clippings  
• Leadership for press release, position statements, media briefs, media responses  
• Leadership for agency and relevant service providers management
• Leadership for media spokespersons definition and training
• Responsibility for global media and social media monitoring process
• Responsibility to oversee the deployment of Alstom’s communication strategy on the web and social media 
• Accountable for media trips (Site tours, product launch, exhibitions) 
• Accountable for media relations team including subject matter guidance, talent management and quality assurance 

For this role we are looking at a strong candidate able to show the following skills & competencies:

• Graduated from a communication, journalism or business school
• 15–20 years of experience in media relation, e-reputation and issues management in a similar industry or equivalent relevant work experience with CAC 40 listed corporation
• Bilingual French/English oral and written.

Experience & competencies

• Knowledge of media landscape, in particular management of information, crisis communications, image
• Communications techniques are prerequisites (ie : build a communications policy , develop communication plans, produce press material & information tools, organize events, measure results…)
• Proven Management skills in direct hierarchy and in transversal projects roles
• Work in complex organisations
• International experience in this field and ability to communicate in a multicultural environment
• Ideally knowledge of the French media

Personal skills

• Strategic Vision and Business acumen
• Excellent writing & editing skills. Creative thinking.
• Agility, accountability, operational effectiveness, 
• Counsel management skills in communication issues 
• Capacity to build and maintain good and effective working relationships (openness, enthusiasm, diplomacy).
• Able to interact and communicate courteously and professionally, among all levels in and outside of the organization.
• Resistance to stress, issues management and ability to work under pressure.
• Convincing & influencing. Power. Strong drive.
• Ability to simplify complex concepts.

Location: Our Paris' headquarters in St.Ouen  (2 days/week of working from home granted)

You don’t need to be a train enthusiast to thrive with us. We guarantee that when you step onto one of our trains with your friends or family, you’ll be proud. If you’re up for the challenge, we’d love to hear from you!

Important to note

As a global business, we’re an equal-opportunity employer that celebrates diversity across the 63  countries we operate in. We’re committed to creating an inclusive workplace for everyone.

Job Type:​Experienced​