Academy Marketing Manager

PURPOSE OF THE JOB

Oversee learning & competencies development by planning, coordinating and executing the promotional communication strategy including organization of events, from initial concept to final execution for the bid and project management global community.

Responsible for ensuring a smooth and successful promotional strategy of all global learning and development activities for the bid and project management community globally end to end from the design to implementation.  Deliver efficient promotional campaigns via multiple channels and using innovative formats to reach global users including customized campaigns or events that are region or topic specific according to local learning challenges for the community.  Support regions with the coordination of key messages, agenda building and return of experience for successful learning events and post-event follow-up to create learning solutions in line with global academy strategy. 

ORGANISATION

Organisation structure (job belongs to..)

Headquarter/Group PMO (Group Project Management Office)

Reports directly to:

Bids, PM, Planning and Commercial Academy & Certifications Director

Other reporting to:

NA

Direct reports:

1 Network Animation reportee

Network & Links

Internal

• Group PMO/Group Planning/Group Finance Functions
• PLO-Product Line Offices for RSC, D&IS, SER
• RPO-Region Project Office
• Talent/HR Management
• Alstom University

External

• Vendors in different countries if required

Marketing Conceptualization and Planning:

• Develop marketing strategy to promote learning or specific concepts to the alstom global bid and project management community throughout the year
• Create promotional concepts, themes, and objectives in collaboration with involved stakeholders (organize focus groups, brainstorming etc. as needed) and requirement
• In case of in-person events, drafting detailed event plans as well as preparation timeline and milestones as well as stakeholder follow-up
• Develop academy branding, event layouts and draft agendas, including creating pamphlets or event guides with same theme
• Draft yearly or special campaign budget proposals
• If additional support is needed, research and identifying suitable venues, dates, and times with involved stakeholders

Logistics and Coordination:

• Organize regular Steerco. or governance routines with stakeholders leading up to the marketing campaign
• Coordinate with all stakeholders to ensure smooth execution of all aspects in case of an online or in person event
• Identify if in-person event any transportation, accommodation, and other logistical needs and support regions for execution
• Managing event budgets and ensuring expenses stay within allocated limits.  Coordinate PO requests if any vendor is needed
• Gather return of experience after events for continuous improvement 

Marketing Campaign Content Design:

• Brief stakeholders as required on needs and expectations
• Set-up frequent exchanges with key speakers or leaders of activities to ensure coherence with event plan and agenda
• Ensure promotional campaign plan and execution process is clear for all
• Propose draft of scripts when required to meet program objectives
• Consolidate presentations, enhance when possible
• Create document and promotion common storage area for efficient collaboration
• Create collateral designs, testimonial video recordings as needed that are designed and created in-house
• Post-event learning path creation with key highlights of the event if relevant, internal newsarticle etc.

Marketing and Promotion:

• Support with global communication strategy to promote academy whether for learning or certification activities
• Identify “fun”, “network exchange moments” or innovative communication types for participants in any type of event
• Propose pre-campaign reminders, recordings or follow-up engaging material

On-Site Management (when applicable):

• Oversee event setup and execution, ensuring everything runs smoothly by coordinating with local staff/vendors etc.
• Addressing any issues or problems that arise during the event-problem solving
• Brief key guest speakers and ensure they can connect easily if not on-site

 MAIN REQUIRED COMPETENCES

Educational Requirements

Mandatory:

• Bachelor's degree in a related field (e.g., Communication, HR, Education, Event Management) or equivalent experience

Desirable:

• Business Master’s degree

Experience

Mandatory:

• Corporate communication or marketing in an international, multi-region and multi-site corporation

Desirable:

• Knowledge of Bid/Project/Program Management
•  

Competencies & Skills

• Comfortable in an international and a multi-cultural environment

• Experience with cross-functional and cross-regional collaboration

• Multi-Tasking in project mode on multiple projects at once
• Excellent communication to interact with multiple stakeholders: ability to build rapport and foster positive relationships
• Strong planning and organizational skills to follow-up multiple events, milestones, tasks, timelines at once
• Leadership to lead and motivate event stakeholders from concept definition to execution
• Strong presentation skills to build presentations, scripts, event proposal etc.
• Problem solving skills to identify and resolve issues quickly that may arise anytime

• Ability to work independently and as part of a team located throughout the world